NEC APAC Establishes “Regional Retail Business Support Center”
- Development of global business and localized retail solutions -
Tokyo, March 4, 2013 - NEC Asia Pacific Pte Ltd (NEC APAC), the Asia Pacific regional headquarters of NEC Corporation (NEC; TSE: 6701), is establishing a “Regional Retail Business Support Center” (RBSC) in May 2013 as part of strengthening its solutions for local retail business and implementing NEC’s global business strategy.
Until recently NEC’s retail business was largely focused on providing solutions for leading retailers in Japan. NEC provides comprehensive solutions including in-store POS systems, back office systems for stores and convenient mobile terminal systems such as barcode readers for checking inventory and ordering.
NEC is now seeking to standardize these solutions for global markets and to promote its expertise in system planning, development, deployment, operation and maintenance through the RBSC.
The RBSC will help formulate regional strategy and support sales, technological issues and human resource development. The RBSC will also work in cooperation with NEC’s Southeast Asian affiliates, including those in Malaysia, Indonesia and Thailand, in order to expand NEC’s services throughout a wide range of retail businesses, such as convenience stores and drug stores, and provide solutions that are customized for local needs.
Furthermore, NEC is launching a Global Training Curriculum (GTC) in order to continue reinforcing the operational and technological strength of the RBSC and each regional affiliate’s retail business solutions. The GTC is focused on training sales teams, system engineers, maintenance staff and others in order to effectively approach new customers, manage sales channels and implement new systems with retail stores and head offices.
The GTC is expected to create a solid business foundation that enables local affiliates to proactively carry out strategic plans.
In recent years, the efficient operation of retail stores has become an increasing concern in the face of rapidly expanding retail markets in emerging countries throughout Asia and other regions where economies are quickly advancing. In addition to its hardware, NEC contributes to these areas by providing comprehensive solutions for system development, operation and maintenance, each of which helps to increase sales and improve the efficiency of a wide range of retail stores.
Going forward, NEC aims to capitalize on the business structure and policies developed through the RBSC in order to promote the expansion of NEC products, services and solutions on a global scale.
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NEC Asia Pacific Pte Ltd
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